FTC orders crackdown on car rental firms misrepresenting costs
FTC action targets four affiliated rental firms using Dollar-a-Day branding. Advertised prices misleading as charges such as cents per mile minimums insurance and daily fees push total costs higher. The order requires truthful disclosures of all charges and forbids implying a $1 per day total. Also warns on deceptive magazine subscriptions and urges careful home shopping. It cautions parents and students about vocational schools offering guaranteed jobs and false government endorsements. A separate consent order requires redemption of trading stamps for cash and informs consumers through notices.
MENTIONED IN THIS ARTICLE
Federal Trade Commission
FTC
Sip
Veterans of Foreign Wars Auxiliary to host hospital party
Members of the Wamen s Auxiliary to the Robert B. DeMello Post will host a party tomorrow for patients at a Veterans Hospital. They will gather at 7 30 p m in the hospital to offer refreshments and games. Post members will attend. Chairmen are Mr and Mrs Wil Bramile.
MENTIONED IN THIS ARTICLE
Wamen's Auxiliary
Robert B. DeMello
Veterans of Foreign Wars
Asree Veterans Hospital
Wil Bramile
Public urged to use NAD to curb deceptive national ads
The piece explains how the National Advertising Division of the Council of Better Business Bureaus handles complaints about misleading national ads. It cites 341 complaints through mid 1973, with 171 dismissed, 186 closed, 108 upheld, and five referred to NARB. It notes VW case where NAD decision was overturned on appeal to NARB and emphasizes public involvement to improve advertising ethics.
MENTIONED IN THIS ARTICLE
Merc
National Advertising Division
NAD
Council of Better Business Bureaus
National Advertising Review Board
NARB
Volkswagen
Prbblic
CBBB
Third Ave
New York
N.Y
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