Madame Rubinstein Tiny Giant of Beauty Industry
Helena Rubinstein the immigrant beauty mogul worth over ten million dollars shares views on market gloom. She toils seven days, travels much, and promotes sun avoidance and a wakeup cream. She notes no personal mood of recession and urges sensible living while claiming science, reading, and her business persist.
MENTIONED IN THIS ARTICLE
Helena Rubinstein
Madame
America
Mme. Rubinstein
U. S
New York
Jadarne
Ponce de Leon
Rubinstein
Poland
Graduation Look Promotes Matron To Miss Through White Dresses
Dallas designer Charles Dickey advocates spring graduation dresses for older graduates. All white georgette frocks with high collars, full skirts, and delicate lace evoke youth. Styles include a shirtwaist with puritan collar, wide cuffs, and a sleeveless nightie inspired design with a V neck and belt.
MENTIONED IN THIS ARTICLE
Dallas
Charles Dickey
Dickey
Exotic Decor Planned by BPW At Splendid Fashions Show
Washington Town ship BPW plans its annual fashion show at the International Kitchen in Ni at 1 p.m. Proceeds go to the Washington Union School Foreign Exchange Student Fund to bring a girl to the high school next year. Ruth Viewra chairs. 16 adult models and several students will model. Tickets through Ela Jovits Bernice Nordyik Isabel Garcia.
MENTIONED IN THIS ARTICLE
Washington Union School Foreign Exchange
International Kitchen
Ruth Viewra
Sue Carper
Merle Vernaes
Paulette Snowden
Noel de Roche
Maxine Freitas
Carol Ann Picalla
Steve Tuerner
Ela Jovits
Niles
Bernice Nordyik
Centersville
Isabel Garcia
Olive
Teachers PTA Plan Dance To Aid Students
Doris Marcial, daughter of Willian and Mrs Max ciel, a San Lorenzo sophomore at San Jose State College, benefits from a scholarship funded by the San Lorenzo District Teachers Association and local parent groups. The “A Dollar For A Scholar” dance at Castlewood Country Club Friday raises funds to extend the teaching scholarship program.
MENTIONED IN THIS ARTICLE
Doris Marcial
Willian Max Ciel
Lewelling Blvd
San Lorenzo
San Lorenzo Dist. Teachers Assn
Doris
San Jose State College
Castlewood Country Club
XI Gamma Psi Hears History Program on Pennsylvania
XI Gamma Psi chapter of Beta Sigma Phi held an open meeting in Roosevelt School San Leandro with Sara Austin presenting a historical review of Pennsylvania. Guests included Himes Duydleigh-Holmes John Emanuele Frank Warne Tony Scarano Helen Jackson Ellen Giorzio and two Oakland residents.
MENTIONED IN THIS ARTICLE
Tony Scarano
San Lorenzo
Oakland
Helen Jackson
Ellen Giorzio
Castro Valley Home Extension Group Meeting Planned
The Castro Valley Home Extension Group will meet Wednesday at 1 p.m. at Mrs Mixe Movva's home 7895 Lorena Avenue Castro Valley. The meeting will discuss stain removal before laundering with co hosts Mrs Beulah Leach and Mrs Minnie Bul assisting under president Mrs Olivia Canine.
MENTIONED IN THIS ARTICLE
Castro Valley
Mixe Movva
Lorena
Beulah Leach
Minnie Bul
Olivia Canine
Deadline Set To Apply For PTA Scholarships
Mrs. E. C. Will chairs Phoebe 4 Hearst Council announcing April 20 as deadline for PTA scholarship applications. A $100 prize will go to a senior at each council high school for study at college or university, business school, nursing, radio, or TV fields. Applications go through the high school principal. Assisting are Mines, Rodrigues, Amaral, Hamilton, Crosby, Hansen, Birdsell, and Prior from various cities.
MENTIONED IN THIS ARTICLE
E. C. Will
San Lorenzo
Phoebe 4
Hearst Council
PTA
Will
Mines
Raymond Rodrigues
Centerville
MM. E. Amaral
Niles
Hayt Hamilton
Hayward
James Crosby
Castro Valley
George Hansen
Pleasanton
Dale Birdsall
Livermore
George Prior
Fremont
New Fashions Catapult Shoes Into Easter Parade Limelight
Leggy spring trends put shoes in the spotlight for Easter Parade. Patent pumps with slim pointed toes lead a flurry of leather styles from buckled or bow adornments to sleek T straps. Bright tropical colors join subdued beiges as textured leather adds lustre to tailored dress shoes.
MENTIONED IN THIS ARTICLE
Bevecause
Teather
Hayward BPW Club Set At Eden Hospital Meet
The Hayward Business and Professional Women's Club hosts a program at Eden Hospital focusing on community health facilities. A tour of the 254 bed district hospital and a Cancer Society film titled The Other City will be shown. Dr. Richard N. Reedy discusses early cancer detection. Dinner follows in the hospital cafeteria.
MENTIONED IN THIS ARTICLE
Eden Hospital
Hayward Business and Professional Women's Club
American Cancer Society
Richard N. Reedy
Oliver C. Stivers
Hayward Club
Dis Rectors
Jeanne Reynolds
Millinery Designer Flaunts Hat and Hand Style For Spring
Walter Flor ell promotes a hat n hand concept offering paisley printed tab sic hats with matching gloves. He pairs them with navy and black costumes, presenting a coordinated spring look featuring cheek cut hounds and bold prints.
High School and Adult Classes Model Fashion Variety
Hayward High School District sponsors a fabric nine fashion revue "From Fabric 9 Fashion" with eight adult sewing and millinery classes. Nearly 80 models will parade hand crafted outfits and hats made in fall and winter terms at Castro Valley High Cafetorium tomorrow night at 7:40. Mrs Zella Singleton leads as general chairman with commentary by Mrs Gerald Irving. Doyle Confer serves as master of ceremonies.
MENTIONED IN THIS ARTICLE
Fabric 9
Syle
Hayward High School
Castro Valley High School
Zella Singleton
Castro Valley
Gerald Irving
San Lorenzo High School
Doyle Confer
Hayward
Also Mentioned on This Page
Whomen
Ernestine L. Wiseman
Women's Editor
Laura Secada
Harriett McIntyre
Washington Township
BPW Club
Madame Rubinstein
Tiny Giant of Beauty
Phyllis Battelle
IIS
Olga Curtis
INS
Women's
BPW
Business and Professional Women's Club
XI Gamma Psi
Edgren Motor CO
Chryslal
High School
FORD
Ford Line Co
Mercury
Plymouth
W. G. van Vleck
Hayward Emblem Club
George Curtis
Richard C. Garrett
Huntington Park
Calif
Supreme Emblem Club
Rubiclo
Hupner Welding CO
Midway
Hiway
Daceto Rd
PA Sourd Films
Irvington
Michael’s Jewelers
AREE
EIGIN
Vacheron & Wittnauer
Longines
Qulova
Benrus
Wiler Watches
S. Main
Centerville Theater
S&h
Rev. N. C. Ellermann
Jesus
Prince of Peace Lutheran Church
Washington High School
OFEN
LEWIS
Mayhews Landing
Newark
Ea Rostine EN Eee Eien
Paris
Balenciaga
United Press
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