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This newspaper page contains 1 articles. Subscribers can read the full text of each article.
Newspaper
Daily Review
Location
Hayward, California, United States of America
Date
Jun 21, 1962
Page
14
The text urges advertisers to insist on proven circulation data from the Audit Bureau of Circulation. It argues that readers are the measure of ad reach, not printed space or promises, and stresses verifying exact unit delivery and reader payments to guide advertising budgets. It promotes exact figures over vague assurances.
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