This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
News About The News Media Findings For Advertisers
In March 1971 Opinion Research Corporation surveyed 2023 adults to gauge how they seek news and advertising. Newspapers emerge as the primary source for both news and advertising information, outstripping television across education and income groups, with trust and readership strongest among better educated and higher income adults. Advertising revenue data from 1970 and early 1971 show newspapers maintaining robust growth versus TV, magazines, and radio, and retailers allocating about 80 percent of ad budgets to newspapers. Readers are urged to consider newspaper advertising as a strong, tangible driver of sales and trust.
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Opinion Research Corporation
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