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Mother's Day Cards Track Shifts In Youthful Tone
UPI writer Gay Pauley reports a trend toward younger language in 1972 Mother's Day cards. Hallmark notes less saccharine messages while remaining affectionate, and American Greetings has none this year. 50 million recipients receive about 200 million cards valued over 109 million dollars as mothers gain status beyond traditional roles.
MENTIONED IN THIS ARTICLE
Irving Cohen
Fifth Avenue
Tachable
Mary Weiss
National Association of Greeting Card Publishers
American Greetings Corp
Weiss
A Hushad