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Advertising Builds Empire in Twenty Years of Bloomingdale’s
A speaker argues that no limit to business success exists, citing Bloomingdale’s growth through persistent truthful advertising. He notes major stores in Philadelphia New York Chicago and urges advertising as a science that informs the public of value, citing a $15 advertising week yielding $25 000 profit.
MENTIONED IN THIS ARTICLE
Wanamaker's
Philadelphia
New York
Seigel Cooper Co.’s
Chicago
Macy’s
Bloomingdale's
the Fair and Carson, Pirie, Scott & Co's
Bloomingdale Boos