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Newspaper
Covington Republican
Location
Covington, Indiana, United States of America
Date
Mar 15, 1907
Page
5
Advert shows March sale stock featuring J C C College Girl and Peerless corsets priced $1.00 each, plus R G patterns. Lace curtains boast durability and straight hang, offered per pair at 85c to $3.00 with various patterns and low wear concerns.
Simple Elegance is praised as the keynote of hosiery quality. The ad highlights Topsy Black pure dye free and the texture as highest excellence. It lists Ladies plain back hose at 10c per pair and fine black ribbed hose at 15c to 25c per pair along with white foot hosiery at 18c and 23c and children’s and misses’ hose from 10c to 25c.
Our dress fabrics promise lasting satisfaction with true all wool content and strong dyes for water resistance and easy cleaning. We offer all wool imported Batiste in several colors, 36 inch cream Brilliantine, 44 inch black serge, Chiffon Panama and China Silk with a broad range of fancy dress goods priced from 25 cents to 1 dollar per yard.
The article promotes shirt waists for the 1907 season highlighting correct style, workmanship, and lasting materials. It stresses the importance of latest fashion makeup and well tailored fit to avoid a frumpy cheap look, promising waists that fit both back and front and stamp the wearer as fashionable.
The note urges buyers to act now as cotton prices rise and future supply costs increase. It promises unusually low skirt prices available immediately compared with higher costs later, insisting early purchase will pay off.
An advertisement argues that common underwear causes discomfort due to poor fit and worn-out materials. It promotes high grade yarns, durable seams, reinforced wear areas, and a range of women and men garments priced from 25 to 1.00 dollars, claiming better fit and lasting shape.
Long Silk Gloves by Lia Reine feature double woven tips not patched inside for neatness and snug fit. The pure dye promises durability and style, with prices at $1.50 and $2.25 reflecting strong quality for the era.
A newspaper note urges readers to study the new wash fabrics arriving this season. It argues that fashion changes make previous purchases seem old and encourages buying the new fabrics to stay stylish throughout the season.
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