Advertising as a Sign of Business Identity and Strategy
Jobn Wallowmaker stresses that stopping ads is like removing a sign. Advertising should be targeted by reach and profit, not gimmicks. Budgets depend on potential customers and profits, with truthfulness and clarity as core, repeating that ads are essential to cover expenses and drive revenue.
MENTIONED IN THIS ARTICLE
Jobn Wallowmaker
Wanamaker
Charles Austin Bates
New York
Waynetown
Herzog
Morris Herzog
Willard Remster
Morris
Catarrah Cure and Medical Testimonials From 1899
A collage of testimonials promotes Hall's Catarrh Cure and Dr Miles remedies for grip, nerves, heart, digestion, and headaches. Includes endorsements from S. D. Holman, F. M. Wilcoxson, W. G. Miles, and others, plus a note on Philippine hostilities and a saloon bet.
MENTIONED IN THIS ARTICLE
Dr. Miles
S. D. Holman
Irasburg, Vt
Wm. Roericht
Eau Claire, Wis
Also Mentioned on This Page
Covington
Farmers and Teamsters
Judyville
William Dennis
J.L. Allen & Son
THE
Geo. D. Cook
J. Vacher
Osgous St
Chicago
Geo. LD. Cook
God of Light
Indiana
Michigan
C. W. Gilman
State Line
Ind
Hall
F. J. Caeney & Co
Toledo
W. G. Miles
15Th
U.S. Cavalry
Philippines
Uncle Sam
Dr. Caldwell
Pepsin Syrup Co
Monticello
F. M. Wilcoxson
Harriett Jackson
Miles’ Nervine
Bowling Green
Ely
Miles
Pearl Bush
Holland, Mich
D. C. Walker
Hallsville
H. J. Boord
McComas & Sullivan
Northeast Corner Square, Covington, Ind
Layton & Bill
Beyer Shoe Store
Whitney Shoe
Ladie
McKay
Russia
Congress
Beyer Shoe
Vermilion Street
Danville
Illinois
Majestic Steel
Mallable Iron Steel
Mayer’s Hardware
Gardner’s Meat - Market
Foley
Geod
Cook