Beth Heiden to promote Wisconsin dairy products
Olympian cyclist Beth Heiden will headline the American Dairy Association of Wisconsin fall milk advertising campaign. Announced by ADA of Wisconsin general manager John F. Oncken at a kickoff, Heiden, 21, from Madison, will appear in TV, radio, print and outdoor ads across Wisconsin and Chicago. The campaign titled Milk's An Easy Choice starts mid September featuring more than 120 Wisconsin billboards and 200 busboards touring Chicago, with Heiden noting dairy's nutritional benefits and her past Special Olympics support with her brother Eric.
MENTIONED IN THIS ARTICLE
American Dairy Association of Wisconsin
Beth Heiden
Association
John F. Oncken
ADA of Wisconsin
Miss Heiden
ADA of Wisconsin State Board of Directors
Madison
ADA of
Wisconsin
Chicago
ADA
Eric
Vernon Schultz
Wisconsin dairy group lauds Beth Heiden endorsement
Vernon Schultz of ADA of Wisconsin praises Beth Heiden as a young champion who supports dairy, aligning with an advertising program promoting Wisconsin dairy foods. Heiden, world cycling champion in France last August, won bronze in the 3000 meter speed skating at the 1980 Lake Placid Games. ADA Wisconsin is the state's largest dairy and fluid milk producer group, funded by farmer members.
MENTIONED IN THIS ARTICLE
Oncken
Miss Heiden
ADA of
Wisconsin
Dairy Farmer
ADA of Wisconsin
Vernon Schultz
Beth
Wisconsin Dairy Foods
France
United States
Lake Placid
N.Y
ADA
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