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Country Today in Eau Claire, Wisconsin

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This newspaper page contains 2 articles. Subscribers can read the full text of each article.

Newspaper

Country Today

Location

Eau Claire, Wisconsin, United States of America

Date

Sep 09, 1981

Page

5

Beth Heiden to promote Wisconsin dairy products

Olympian cyclist Beth Heiden will headline the American Dairy Association of Wisconsin fall milk advertising campaign. Announced by ADA of Wisconsin general manager John F. Oncken at a kickoff, Heiden, 21, from Madison, will appear in TV, radio, print and outdoor ads across Wisconsin and Chicago. The campaign titled Milk's An Easy Choice starts mid September featuring more than 120 Wisconsin billboards and 200 busboards touring Chicago, with Heiden noting dairy's nutritional benefits and her past Special Olympics support with her brother Eric.

American Dairy Association of Wisconsin Beth Heiden Association John F. Oncken ADA of Wisconsin Miss Heiden ADA of Wisconsin State Board of Directors Madison ADA of Wisconsin Chicago ADA Eric Vernon Schultz

Wisconsin dairy group lauds Beth Heiden endorsement

Vernon Schultz of ADA of Wisconsin praises Beth Heiden as a young champion who supports dairy, aligning with an advertising program promoting Wisconsin dairy foods. Heiden, world cycling champion in France last August, won bronze in the 3000 meter speed skating at the 1980 Lake Placid Games. ADA Wisconsin is the state's largest dairy and fluid milk producer group, funded by farmer members.

Oncken Miss Heiden ADA of Wisconsin Dairy Farmer ADA of Wisconsin Vernon Schultz Beth Wisconsin Dairy Foods France United States Lake Placid N.Y ADA

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Country Today Seaver St Eau Claire Neillsville Rendering, Inc Neillsville, WI Oliver J.D P.T.O P.T.O. Owatoiina R.T.O JD & Int Anata Greenwood H.D MFG. Co., Inc Loyal, Wis Massey N.H Fox New Holland Rce NEW Holland Menomonie Newv Holland Menomonie Hwy Cty Menomonie, WI Royal Line Stockman Farm
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