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Country Today in Eau Claire, Wisconsin

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This newspaper page contains 3 articles. Subscribers can read the full text of each article.

Newspaper

Country Today

Location

Eau Claire, Wisconsin, United States of America

Date

Oct 15, 1986

Page

7

Wisconsin Milk Board adopts umbrella theme for dairy promotion

The Wisconsin Milk Marketing Board selects "I'm Proud to Produce and Promote Wisconsin's Dairy Best" as its umbrella theme. Morgan and Myers drafted a producer and industry relations plan to keep dairy producers informed and to enable two way communication with constituents. The plan centers on four strategic messages highlighting investment in promotion education and research, serving industry interests, farmer responsiveness, and a cooperative dairy future.

Wisconsin Wisconsin Milk Marketing Board Morgan and Myers Jefferson WMMB The Milk Board

Wisconsin Dairy Board Eyes Two-Thirds Middle Nickel Goal

The Wisconsin Milk Marketing Board aims to reach two-thirds of the discretionary middle nickel by year end, after reporting 56.9 percent of Wisconsin farmers directing funds to WMMB as of September. If achieved, annual income would reach about $24 million for dairy promotion, research, and education.

WMMB Wisconsin Wisconsin Milk Marketing Board National Dairy Board Wisconsin Promotion Group Will Dahl

Wisconsin Milk Marketing Board funds dairy research share

The Wisconsin Milk Marketing Board funds about 21 percent of U S dairy research projects, totaling 39 of 185 projects and roughly 12.5 million dollars in related expenditures. A science advisory group screens proposals to avoid duplication as funding grows at the Dairy Research Center at the University of Wisconsin Madison, with 2 5 million dollars committed so far and a multi source push including state industry and National Dairy Board grants.

Milk Board United States Wisconsin Milk Marketing Board WMMB National Dairy Board John Rosenow Cochrane University of Wisconsin-Madison Rosenow University Babcock Hall NDB Wisconsin

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