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Country Today in Eau Claire, Wisconsin

22 May 1985

Page 7

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Country Today May 22, 1985 Page 7 old newspaper archives

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Newspaper

Country Today

Location

Eau Claire, Wisconsin, United States of America

Date

May 22, 1985

Page

7

Wisconsin Dairy Promotion Plan Seeks Greater Dollar Value

The Wisconsin Milk Marketing Board heard a plan to unite the National Dairy Promotion and Research Board with the Dairy Promotion Federation Association to cut media costs by over 20 percent, simplify billing, and share advertising materials. The proposal would pool $100 million and align state and national campaigns for cheese, calcium, butter, ice cream, and fluid milk, with DPFA handling production and licensing.

MENTIONED IN THIS ARTICLE

John Rosenow National Dairy Promotion and Research Board Dairy Promotion Federation Association United Dairy Industry Association California Oregon Washington DOW Rosenow USDA National Board DPFA Wisconsin UDIA WMMB
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Plan to counter Salmonella incident discussed by dairy board

Richard Kennedy of the United Dairy Industry Association outlined an education and opinion tracking plan to address a Salmonella outbreak in the Chicago region. Hill Knowlton would study industry damage, run consumer surveys, and launch a low key public information program with dairy tours and media efforts.

MENTIONED IN THIS ARTICLE

Chicago Richard Kennedy United Dairy Industry Association Wisconsin Milk Marketing Board Kennedy Hill-Knowlton UW Madison UDIA Daily Market News Usda Statistical Reporting Service
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Also Mentioned on This Page

WMMEB Tomah NDPRB U.S Harland Rue Barneveld Dowaine Giraud Norwalk Les Lamb Pulver Madison Gary C. Pulver University of Wisconsin-Madison Uw-Extension Community Development Association State Board Cook's Valley Roy Jeff Buchner Cook's Valley Dairy Bloomer Wis DHIA Coorsva Buchners Douglas Ave Des Moines Iowa Valley View Farm Supply Harry Thonesen Kendall, WI Paul Hotek Hillsboro Oscar Knipp AL Harmeling Adell Darren Deremer Paul Laure Juda Nanial Eau Claire Hastings Way Biks Clairemont Ave Schoellow Caroline Marion Schoessow Choi SAOES H&s Kundert Enterprises, Inc Fort Atkinson
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