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Woman leads National Cattlemen's Association in 1985 push
Mrs. Smith, 45, president of the National Cattlemen's Association based in Washington, champions beef as a healthy lean product amid declining per capita consumption from 94 pounds in 1976 to 79 in 1984. She notes beef’s misperceived calories, fat, and cholesterol versus poultry and chicken products, while promoting lean beef and new frozen foods to boost demand.
MENTIONED IN THIS ARTICLE
Mrs. Smith
National Cattlemen’s Association
Association
Washington