Dairy promotion gains eyed in national referendum review
NMMB chief executive Joe Westwater told 25 state marketing officials that a 1.6 million evaluation budget backs a three-method test of the dairy promotion program. A telephone recall survey shows increased consumer awareness of milk cheese and butter attributes and perceived health benefits.
MENTIONED IN THIS ARTICLE
Joe Westwater
NMMB
Mr. Westwater
National Agriculture Mar
Keting
Westwater
Dairy Ads Emphasize Clear Origin Labeling and Marketing
Industry leaders urged precise origin labeling to boost dairy promotion and prevent false regional claims. Orion Samuelson warned that marketing succeeds only with supermarket labeling, citing Iowa pork promotion as a cautionary example. Wisconsin Extension intern Brian Whipker discussed his role in Eau Claire County while Indiana roots and farm operations shaped his background. Westwater highlighted calcium messaging and the National Milk Marketing Board's push, noting mixed success of butter ads and three evaluation tools including split-cable testing and Alfred E. Little econometric models amid an $80 million budget for dairy advertising.
MENTIONED IN THIS ARTICLE
NMMB
Milk Board
Westwater
Wisconsin Pork Producers announce total support checkoff plan
Equity Cooperative Livestock Sales Baraboo and Patrick Cudahy Inc Cudahy join Hillshire Farms New London in a Wisconsin pork checkoff program. Beginning dates are May 1 for Hillshire and July 1 for Equity with a 20 cent per head rate rising to 0.3 percent of hog value on July 1. Refunds possible by NPPC request within 30 days.
MENTIONED IN THIS ARTICLE
Iowa Pork Producers
Iowa
Samuelson
Wgn-Tv
Equity Cooperative Livestock Sales, Baraboo
Patrick Cudahy, Inc
Cudahy
Wisconsin Pork Producers
Equity
Hillshire Farms
New London
NPPC
Also Mentioned on This Page
National Milk Marketing Board
Orion Samuelson
WGN Broadcasting Company
Chicago
Mr. Samuelson
Purdue
Uw-Extension
Eau Claire
Brian Whipker
Purdue University
University of Wisconsin-Extension
Eau Claire County
Mr. Whipker
Illinois
Indianapolis
Ind
Indiana
Whipker
4-H
FFA
National Junior Horticulture Association
Wisconsin
Louisiana
California
America
The
Alfred E. Little Company
Alfred E. Little
National Livestock and Meat Board
John Deere
Forage Harvester
John Dee
Galesvile Equipment, Inc
Alesville
MEYER
Baldwin
Mondovi Imp. Co., Inc
Mondovi
Tri-County Implement, Inc
Turtle Lake
Menomonie Equipment
Menomonie
Koehl Imp., Inc
Cameron & Rice Lake
Durand Wares Inc
Durand, W
Arcadia Naveen Inc
Arcadia
Polfus
Richmond
Dairyland Imp. CO
Sheldon
Sandwater Equip. Inc
Estfield
Hillsboro Equip. Inc
Hillsboro
Greene Implement, Inc
Medford
Stratford Stratford Farmers Union
Krostue
Albany
Evergreen Equip
Onroe
Morrison Implement, Inc
Chippewa Falls
Serve, Inc
Campbellsport
Stefferud Imp., Inc
Westby, WI
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