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Country Today in Eau Claire, Wisconsin

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Newspaper

Country Today

Location

Eau Claire, Wisconsin, United States of America

Date

May 04, 1983

Page

16

Wisconsin dairymen push broader checkoff aims

James Pagel Barron a 34 year old dairyman from Rock County near Barron operates 230 acres since 1978 milking 50 cows and presiding over the Farmers Union Milk Marketing Co op while promoting checkoff funds for metropolitan advertising cholesterol education and stronger ADA led campaigns He serves in multiple dairy associations and ships milk to Falls Dairy Co. Jim Falls. Darold Nevin 56 farms 480 acres plus 200 rented with 60 cows ships to AMPI Turtle Lake and holds leadership roles in Farmers Union Wisconsin Farm Bureau FS Supply ADA and AMPI He backs Real Seal expansion and Wisconsin cheese promotion and urges more research into nonfat dry milk uses Ralph Omtvedt 51 milks 55 cows on 250 acres near Sand Creek and supports checkoff funding for advertising promotion and research while insisting politics stay out and ADA has the right background to handle butter cheese and nonfat dry milk promotion.

Rock County Downstate Pagel Barron Farmers Union Milk Marketing Co-op Janice Falls Dairy Co Jim Falls Nevin AMPI Turtle Lake The Farmers Union Wisconsin Farm Bureau Wisconsin Federation of Co-ops FS Supply ADA of Wisconsin National Milk Producers Federation North Central Division Dunn County Ralph Omtvedt Sand Creek New Hope Lutheran Church

Wisconsin dairy leaders seek stronger checkoff spending and branding

Larry Bjork of Dunn County and Charles Pellett of Menomonie urge the Milk Marketing checkoff funds be spent to promote Wisconsin dairy products locally and nationally. Bjork pushes a Wisconsin brand similar to Ore-Ida or Florida orange juice, while Pellett favors broad advertising, retailer cooperation, coupons, and inclusion of dairy products in salad bars. Both advocate prudent administration and targeted promotion to boost sales and reverse industry decline.

Bjork Wisconsin Florida Kraft ADA

Sipple Menomonie dairy leader urges dairy ads shift

Donald Sipple, 54, chairs Spring Brook in Dunn County and runs a dairy farm with his brother Roger, milking 72 cows and shipping to Wisconsin Dairies Cooperative. He serves on the Dunn County Civil Service Board and CESA 5 board and is active in Wisconsin Farm Bureau and Iron Creek United Methodist Church. He advocates more out of state promotions and dairy product development, urges stronger cheese ads and consumer nutrition messaging, and supports ADA if cost effective.

Donald Sipple Spring Brook Dunn County Roger Wisconsin Dairies Cooperative Sipple Wisconsin Farm Bureau Iron Creek United Methodist Church Dunn County Civil Service Board Wisconsin Dairies Cesa 5

Wisconsin dairy voices urge checkoff use and marketing focus

Colfax farmer Larry Osterberg argues dairy checkoff funds should promote dairy products with mass media, coupons, and school nutrition messaging while favoring broad agency access. St Croix County dairy Michael Cassellius urges product quality, education on natural dairy, and accountability for marketing funds amid a push for the new Milk Market board.

ADA New Milk Market) Board National Farmers Organization St. Croix County

Also Mentioned on This Page

James Pagel — Barron Barron Livestock Shipping Association Barron County Farmers Union Darold Nevin Cumberland U.S.A ADA of Wisconsin Milk Marketing Board Bloomer Omtvedt Larry Bjork Menomonie Mr. Bjork Cady Cheese Co Wilson Wisconsin Farmers Union Wisconsin Brown Swiss Cattle Breeders Association Wisconsin Purebred Cattle Breeders Association Steve Gunderson Menomonie Ffa Paul Pellett Mr. Pellett Jersey Cady Cheese Factory University of Wisconsin Menomonie School Board PCA Agricultural Records Co-op Council Wisconsin Jersey Breeders Association Pellett Wisconsin Farmers Union Milk Marketing Co-op Wisconsin Jersey Cattle Club American Jersey Cattle Club Dairy Shrine American Legion Milk Market) Board Massey Oliver J.D J.D. 95 Ford D. C.K M.F Paulson IHC Hay Head Plows & Planters Hesston Ralph M. Schindler Pat Atel Colfax Larry Osterberg Mr. Osterberg Boyceville Colfax School Board FFA Osterberg Michael Cassellius Glenwood City Lynne Uw-River Falls Minnesota Cassellius Bellinger ST Praga
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