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Wisconsin Milk Board approves $17.1 million in cheese promotions
The Wisconsin Milk Marketing Board approved a $17.1 million set of projects for fiscal year 1986, including a $5.2 million advertising push to promote Wisconsin cheese in Los Angeles Atlanta and Chicago. The effort features 30 and 60 second TV spots and radio ads with the slogan MMMMMM Wisconsin. The plan also funds national magazine ads and educational and research initiatives including a UW Madison dairy research center with a proposed 10-year $1 million endowment.
MENTIONED IN THIS ARTICLE
Wisconsin
Los Angeles
Atlanta
Chicago
Wisconsin Milk Marketing Board
WMMB
National Dairy Board
UW Madison
D’arcy
MacManus Masius
United Dairy Industry Association
UDIA
California Milk Advisory Board
Oregon Dairy Producers
Washington Dairy Producers
CDW
Family Living Center
Dairy Nutrition Council
Dairy Council of Wisconsin
Milwaukee County Zoo
Uw-Madison
National Health and Science Foundations
John Rosenow
Buffalo County