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Life to Cut Circulation and Raise Ad Rates
Life magazine announced a 7 million weekly circulation next year from 8.5 million and higher subscription prices starting with the January 8 1971 issue. Publisher Gerry Walk cited rising costs and inflation and said ad space prices would shift to offset postal increases. Advertising rates for black and white pages drop to 36500 while four color pages go to 54000, a 3 to 4 percent per thousand rise overall. Bethlehem Steel promotes John W Colbert to Sparrow Point plant general manager replacing Wilbur G Smith retired. Colbert, a Johnstown native, joined Bethlehem in 1928 as a machinist.
MENTIONED IN THIS ARTICLE
New York
Life Magazine
Life
Gerry Walk
Valk
Bethlehem
Johnstown
John W. Colbert
Bethlehem Steel
Sparrow Point
Maryland
Colbert
Wilbur G. Smith