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The Philosophy of Advertising by Hansen 1907
Henry N. Hansen presents timeless ad principles from a Springfield Ad Men's Club talk. The talk argues advertising informs not deceives, emphasizes psychology, copy design, and leadership to transform doubt into certainty. It links mass advertising to personal selling and urges practical testing and timely, vivid copy.
MENTIONED IN THIS ARTICLE
Johnny
Springfield Ad Men’s Club
Henry N. Hansen
Springfield Young Men's Christian Association
Springfield Illinois Journal