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Patrons faced with generic drift in prescription drugs
The article discusses brand loyalty in the Westing market where firms like Eli Lilly Rae Upjohn and Parke-Davis hold 17 year patents preventing generic competition. It notes doctors enduring familiarity with certain brands may still prescribe cheaper generics, while ads push branded names and pricing, with examples like Darvon and Serpasil. It cites FDA criticism that brand producers often fund safety checks and rely on little independent research for new medicines.
MENTIONED IN THIS ARTICLE
Esl Lilly
Rae
Upjohn
Parke-Davis