This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
The Philosophy of Advertising by Hansen 1907
A compact retrospective of advertising theory from 1907, detailing timeless selling principles and the psychologist’s role in copy. It emphasizes mass reach, clear motives, lively copy, buyer perspective, varied tones, product mastery, leadership, seasonal tailoring, and constant focus on results.
MENTIONED IN THIS ARTICLE
Johnny
Springfield Ad Men’s Club
Henry N. Hansen
Springfield Young Men’s Christian Association
Springfield Illinois Journal