10 Oct 1916
Page 1
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This newspaper page contains 8 articles. Subscribers can read the full text of each article.
Newspaper
Corona Independent
Location
Corona, California, United States of America
Date
Oct 10, 1916
Page
1
Poem and column fragment reflect cold Riverside County fair scenes with diving girls on display and regional humor about Father’s Day, weather, and trivial anecdotes. Includes quips on viruses, Wright patents, jokes about openers and vocab quizzes, and light editorial observations.
A Corona editorial argues that progress requires all boosters shovers and pushers to unite with a common goal. It warns against working at cross purposes and stresses upward, continuous effort from the bottom to the top to achieve definite results.
Ad claims quick relief from nasal congestion and headaches caused by colds or catarrh. Recommends applying a small amount of fragrant antiseptic cream in the nostrils for instant relief and healing of swollen mucous membranes. Describes air passages clearing and free breathing.
Bus list shows arrival times to Los Angeles via ARG line with several times: 12 00, 6 25 A.M., 16 00 A.M., 1 00 P.M., 4 15 P.M., 7 30 PM. Arrival in Los Angeles listed as 9 20 A.M., 1 10, 3155, 7 20 P.M. 3 15 P.M.
A study of reader behavior shows that people notice ads, discuss advertised goods, and are driven to purchases. The piece notes Mrs Jones and Mrs Smith discussing dress patterns, coats, and hats, farmer Hankinson’s interest in farming implements, and social groups sharing ad information leading to buying. Advertising is portrayed as effective and widely trusted.
The National Editorial Association meeting in New York endorses simplified spelling in print. A resolution approves thirteen words used by the National Education Association since 1898 and urges member newspapers to adopt them. The Simplified Spelling Board, represented by Dr. A Gideon, outlines progress. The Independent joins the trend by adopting thru for through.
The Business Men's Section of the Chamber of Commerce held its monthly dinner and meeting at the Hotel Del Rey attended by many members. They discussed the North Main Street road and the license proposal and agreed that those who could should attend the city council meeting next week to push for a satisfactory license arrangement aligned with each merchant's hours.
Wary of banks stores and investments, readers who possess gold are invited to visit the desk to pay for a subscription. The tone suggests a sales pitch to turn idle wealth into a service, urging immediate action and promising access or value through subscribing.
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