Newspaper Advertising Cited As Far Ahead Of Radio and TV
Bernice Fitz-Gibbon retiring as Gimbels advertising director told the National Retail Dry Goods Association that newspaper ads outperform radio and television. She urged stores to invest in newspapers, noting audiences prefer newspaper messages and ads keep daily traffic and sales higher even during strikes and when other media falter. She cited Toledo data showing radio or TV ads lowered city water pressure indicators as people left to perform chores.
MENTIONED IN THIS ARTICLE
Bernice Fitz- Gibbon
Big Gimbel
New York
National Retail Dry Goods Association
Toledo
Ohio
Quick Treatment For Battle Fright
Three Army psychiatrists from Walter Reed urge immediate treatment for battle frightened soldiers to rebuild confidence and control. They advocate front line recognition, humane but firm handling, and rearward psychiatric consultation when needed to reduce losses from combat exhaustion. Morale and simple care like dry sacks and hot meals support recovery.
MENTIONED IN THIS ARTICLE
Washington
Forca
Army
Walter Reed Hospital
Thomas T. Glasscock
Richard L. Conde
Dermott A. P. Smith
Wyoming Fossils Help Bridge 55 Million Year Gap
Recent exploration in south western Wyoming yielded fossils brought to the Smithsonian Institution for classification. The finds promise to bridge a 55 million year gap between dinosaurs and early mammals with the pantolambda skull as the standout specimen. About 45 percent of employed Americans use passenger cars daily for work or commuting.
MENTIONED IN THIS ARTICLE
Washington
Wyoming
Smithsonian Institution
United States
Marlboro Bride to Wed Lenox Man in Conception Church
Miss Lucille M. DeMazure will marry Donala C. Stickles at 2 PM in Immaculate Conception Church Marlboro. Rev Francis L. Gallagher to officiate. Attendants include Mrs Edward Barry as matron of honor and Edward Barry as best man. The couple will honeymoon in Washington and reside at 87 Russell Street Lenox.
MENTIONED IN THIS ARTICLE
Edward Barry
Lenox
Mr. Stickles
Wilfred DeMazure,Jr
Pride
Richard Colleton
Gleasondale
Dorothea Burke
Nicholas Ricciuti
Maplecrest
VFW
Washingon
D. C
Russell Suites
Jale High School
Stow
Whiarlboro
Victorylastics Corp
Hudson
Rom Lenox
Northeastern’“University
The
Victory Plastics
South Pacific
Wall mounted refrigerator freezer aims to fit standard kitchen space
A manufacturer plans to start production of a wall mounted refrigerator freezer designed to resemble a kitchen cabinet. It measures 64 inches wide 28 inches high and 16 inches deep occupying about the space of a standard refrigerator of similar capacity.
Zither Passion Fades as Makers Fold and Interest Wanes
Milwaukee reports dwindling zither activity as Alberta Kraezder of Los Angeles claims rarity of teachers and the Schwarzer Zither Co. folds after eight years. The Milwaukee Zither Club notes about 11,000 zithers sold and suggests many instruments remain in attics. Meanwhile Providence hosts the John Brown House, a mansion from 1786 now housing the Rhode Island Historical Society with exhibits of silverware paintings and furniture.
MENTIONED IN THIS ARTICLE
Milwaukee
Wis
Alberta Kraezder
Los Angeles
United States
Schwarzer Zither Co
Washington
Milwaukee Zither Club
America
Schwarzer
Europe
Milwaukee Zither Orchestra
John Brown
Providence
R. L
John Quincy Adams
The
Rhode Island Historical Society
Japan plans bigger defense budget and troop support cut
Japan expects to spend an additional 55.4 million dollars on defenses this year while trimming its share of U S troops costs by 13.85 million. Tokutaro Kimura, head of the national safety agency, cites U S permission as the basis for the cut. Lake Superior is noted as 350 miles long. Car dealers optimistic for 1954 business in Massachusetts report strong demand for 1954 models with enhanced safety and styling. The state association highlights awards for safety promotion and youth driver training programs. A Midwestern maker demonstrates a new light plastic sheet usable in various lengths and widths.
MENTIONED IN THIS ARTICLE
Japan
Tokyo
U.P
Tokutaro Kimura
National Safety Agency
Kimura
United States
U.S
William A. Plunkett
Massachusetts State Automobile Dealers Association
Herbert J. Brigham
Marlboro Auto
Plunkett
Washington
National Committee For Traffic Safety
National Automobile Dealers Association
Registry of Motor Vehicles
Employment Turbulence Across Dominant Shoe Area
The report notes unemployment varies by sector with many shops near normal levels. An exception is a plant serving the armed forces nearing completion of contracts, causing employment to fall and future operations to be uncertain. Textile, machinery and plastics losses since mid September total about 800, with 200 in the last month, while a wool combing plant operates mainly on one shift since September. Unemployment ranges from 300 to 1,300, including 1,137 employment aids.
MENTIONED IN THIS ARTICLE
Indus
Baggetts keep U. S. Marines in business
Paducah Kentucky report notes seven Baggett brothers served or serving in the U.S. Marine Corps since 1942. Over 11 years at least one Baggett in the Marines except eight months. a 13 year old plans to enlist when eligible. A dog was once proposed for Marine service but deemed too small.
MENTIONED IN THIS ARTICLE
Paducah
U.P
L. T. Baggett
Baggett
U. S. Marine Corps
Baggetts
Marine Canine Service
Army
Minister Plans to Tow in West Cambridge
Rev Raymond Stow, emeritus of the First Congregational Church, and Adele R Stow, of Cambridge’s West Ward, prepare to move next week. The minister, a Harvard Divinity School graduate, previously served in the Burgh before joining RUY U. S. Savill.
MENTIONED IN THIS ARTICLE
Cambridge
Bostotts Ward Society
Cambridge City
Raymond Ister
Adele R. Stow
Harvard Divinity
Hhi Burgh
Also Mentioned on This Page
N. Y
G. Monmen Collie
Neil Sullivan
College of City of New York
Neil
Manny
Cafe Hudson
Maynard, Massachusetts
Red
Stalin
Russia
Remannin
Marlboro
Lenox Man
Lucille DeMazure
E. T. Sickles
Zere
Radio Free Europe
Eis Ohch
Renee Ace
Radio Pees
Five Town Weekly Enterprise
Lake Superior
Great Lakes
Massachusetts
Em Today
U. S
Raymo
Adele
Ruy
U. S. Savill
Charlton’s
Charlton
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