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Newspaper
Concord Enterprise
Location
Concord, Massachusetts, United States of America
Date
Feb 04, 1925
Page
6
A long passage argues that advertising raises efficiency and lower costs by shifting buyers to better organized firms. It cites a case where costs fell from eight to five percent as sales tripled, with higher salesman earnings. The piece concludes the consumer pays indirectly through progress and the public benefits when unsuccessful competitors fail.
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