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This newspaper page contains 3 articles. Subscribers can read the full text of each article.
Newspaper
Concord Enterprise
Location
Concord, Massachusetts, United States of America
Date
Apr 23, 1930
Page
7
The passage notes that new demands meet new inventions and services, while newspapers continue their oldest function of telling the news through the picture above and surrounding commentary. It emphasizes the enduring role of the press.
The piece extols local newspaper advertising as the fastest direct way to reach many patrons with low costs. It calls merchants progressive for embracing ads and notes eight advantages of newspaper advertising to attract customers.
The article lists nine benefits of newspaper advertising including daily reach to readers, quick action driving customers to the counter, clear buy location, measurable results, cost efficiency, dealer goodwill, targeted markets, rapid newsvertising examples, and local market fit for manufacturers. It cites Byrd’s South Pole flight and oil and anti freez e mentions as illustrative.
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