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This newspaper page contains 16 articles. Subscribers can read the full text of each article.
Newspaper
Comet
Location
Johnson City, Tennessee, United States of America
Date
May 09, 1912
Page
4
A reflection on the ideal man emphasizes a full sense of good character. The figure is a diligent provider, thoughtful, appreciative of a good woman, and a lifelong companion. Ambitious in business, he finds joy in making others happy.
Rev Aquilla Webb of Louisville preached in Kansas City that advertising can draw worshippers by pairing truthful sermons with newsprint. He credited newspaper ads and topical preaching with filling his Sunday evenings. The Advertising Men's League of New York, urged by R F Treft of Chicago, discussed official branding to certify ad reliability.
In Chancery Court Johnson County state that Thos N Harris Hunter G Harris and Mildred Harris are in default in a case brought by complainants. An attachment has been issued and publication ordered in The Comet weekly for four consecutive weeks. Defendants must appear by the first Monday in June 1022 to answer the bill or face continuance of the suit.
Paris faces a new advertising nuisance using telephones to press sales on subscribers. A New York Times correspondent notes persistent canvassers and alarmed residents as city rules curb handbills and street advertising. Paris authorities now contend with intrusive telephonic pitches as public annoyance grows.
An executive committee of the Associated Boards of State held at the Hotel Rennert voted to increase the State Bureau of Immigration budget from 10 000 to 25 000 and raise 25 000 by private subscription, totaling 50 000. Edwin J. Quarles presented the proposal, Frederick Md leader H Gambrill chaired, A F Trappe outlined bureau work, and Traffic Manager Sheridan urged a large legislature appropriation to attract settlers. Delegates from counties were enthusiastic.
An advertising note urges clear, concise value statements. It argues concise messaging improves reader understanding and market impact by outlining capabilities plainly and keeping focus on benefits.
The piece argues that brick advertising media, at 18 dollars per thousand, outperform cheaper bricks at 5 dollars per thousand only when the former meet sound usability rates. It notes 98 percent usable bricks versus 60 percent usable for the latter, and stresses evaluating advertising value by return per dollar rather than rate per thousand.
An extensive advertising drive by Rev. George MacAdam of a Joliet Methodist church drew crowds away from a local theater. He advertised his sermon in a newspaper with space larger than theater ads for Sunday performances. He plans to continue the church’s push, asserting that advertising pays and that learning never ends.
A garbled clipping reports a judge named Cherry or Guts Milly in Tenn who, after rejecting doctors, claims a complete cure using Backlen's Arnica Salve for burns boils ulcers cuts and piles at H. C. Miller's.
A fragment from the Boston Globe offers kitchen hacks to improve presentation and flavor. It covers arranging meat slices with garnish, preparing stuffed olives, shell baked eggs, lettuce and celery practices, and small tastings like baked macaroni in shells, c Lamb chops with bacon, and apple desserts with whipped cream.
A recipe for Danish cookies describes two dough parts with sugar molasses butter and lard, ginger cinnamon cloves baking soda baking powder water nutmeg and flour. It instructs rolling, layering dark and white parts, chilling overnight, slicing and baking the rolls the next day.
Instructions describe making a decorative border around a dessert by using pans or loped ple lias with a pan or can at the center and filling the outer space with rice or mashed potato. After serving the border forms a ring and an open center for the filling.
A recipe named Irieh or Scotch wafer is described as eaten in Scotland and Ulster. It uses oatmeal or rolled oats, flour, baking powder, sugar, and butter. Mix, rub in fat, add water to form dough, roll thin, cut rounds, and bake.
A Suburban Life note credits an elderly country woman with perfecting pie crust by using hot water instead of ice water. The method yields a tender flaky crust, challenging long standing recipe norms.
Two cups flour four heaping spoons baking powder and a pinch of salt are mixed. Add sweet milk about three four cups or a little more. Dip dough into hot soup with a spoon wetted in soup each time. Steam ten minutes with cover on.
A fragment lists fruit cake ingredients with eggs, sugar, molasses, butter, milk, soda, nuts and spices and a bat recipe with milk eggs flour and butter. It then cites a Detroit News remark that magazines and politicians promise future benefits as their cleverest trait. Also mentions Berlain's Léniment for muscle soreness and rheumatism, sold by dealers.
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