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Newspaper
Comanche Chief
Location
Comanche, Texas, United States of America
Date
Mar 19, 1920
Page
4
The House of Higginbotham announces an aggressive spring and summer sale with unusually attractive bids. They promote high quality merchandise at lower relative costs and encourage early visits to their large stock across departments.
INO style shop in large cities displays clever tailored suits in French serge Poiret twills and Tricotines with ripple effects. Classic tailor ed models and jaunty bloused styles trimmed in embroidery and braiding. Spring suits priced from 30 to 100 dollars.
Fashion notes a surge in tailored coats for the season with a vast assortment. Blues dominate while clever wraps in Reindeer, tan, and taupe showcase Velour, Duvetyn, or Silvertone fabrics.
A small retailer advertises boys toys priced at three dollars and fifty cents and two dollars fifty cents. The list highlights value for young customers and mentions a shop location and sales period.
A catalog-style notice lists elegant footwear including a one-eyelet French tie slipper with Colonial tongue and Louis heel at 13 50, patent kid pumps at 12 50, and black oxford with Louis heel at 12 59. Also advertised are Misses and childrens slippers from 4 50 to 8 50 and infant soft sole First Step slippers in black and white, with a mention of Red Goose big misses slippers.
Undergarments feature silk jersey and silk Milanese Petticoats in black navy Pelin turquoise rose and copen with some changeable taffeta flounces. Silk knickers camisoles teddies and crepe de chine gowns offered in varied trims and prices from 8.50 to 12.50.
Mothers gather in the store to see Tom Sawyer and Huck Finn wash suits for kiddies. Styles include middy suits norfolks rompers and play suits with free growth and color that remains fresh after frequent rubbing.
Easter fashions shine with dozens of stylish dresses in navy, grey, brown and French blue. Fitted bodices and round necks with elbow sleeves feature bouffant skirts, charmeuse satins, and crepe de Chine gowns draped with embroidery and beading.
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