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Newspaper
Comanche Chief
Location
Comanche, Texas, United States of America
Date
Feb 14, 1913
Page
3
The Chief-expon ent offers merchants direct access to farmers across Comanche and nearby counties. With a circulation of 4,000, the paper blankets the trade territory and suits advertising needs. Statisticians estimate five readable-age individuals per family, making the potential audience substantial.
The Chief Exponent promotes low cost advertising to reach 20 000 readers in Comanche county and surrounding trade territory. It argues circulars are expensive and often unread, urging wary merchants to use newspaper ads to reach farming customers with good products and copy. Call at office.
R F Holloway argues in the Chief Exponent for a united effort to establish a community library in Comanche. He warns against multiple small libraries and urges school and library trustees to collaborate, noting schools need more space and the library should serve both as a school and general lending facility.
The article urges a 70 day advertising program to set aside profits for publicity and trade extension. It touts Parcels Post as cheaper than mail order, offers to handle customer orders by next mail, and promises expert copy advice with a salesman contact through Telephone No. 2.
The advertisement promotes American Lady and American Gentleman Shoes praised for their nobby stylish look and shape retention, with sales offered by Neely Harris Cunningham Co.
The Somanche Mercantile Co promotes 5000 sacks of standard calicoes and offers seeds for sowing corn, oats, and hay. They advertise cash or credit at 5c yard and invite customers to purchase seed to combat Johnson grass.
A letter from Representative Tip Ross urges all who want to be appointed Notary Public in Comanche County to contact him immediately. The note frames a prompt pathway to the official appointment process and stresses swift action.
Advertisement notes extra wide 32 inch ginghams with dress styles and color fast fabrics. Purchases available for cash or credit at 10 cents per yard.
Mrs. Forest Anthony has returned to her Fort Worth home after visiting relatives in this city. An advertisement lists roses at 25 cents for two years and lyr 10 cents with contact Mrs. R. E. Coleman at phone 266.
A short classified notice invites readers to call 19 for sewing machine rental or purchase service offered by S J Miles who will wait on customers.
An ad urges skipping calomel due to dangerous side effects and promotes Dodson’s Liver Tone as a pleasant, harmless alternative guaranteed to improve digestion and vitality. It features Paris Smith’s money back guarantee and notes a separate Texas Senate bill proposed to ban gifts from public service firms.
Herbert White returns from extended stay in Ryan Oklahoma and other points. Extra wide 32 inch ginghams now offered in dress styles with color fastness, 10c per yard. Judge J M Rieger visits Brownwood on business. Andy Palmer and wife depart Monday night for Dallas.
N A Palmer authorizes announcement of his candidacy for city Clerk Assessor and Collector of Comanche. He has lived in Comanche nineteen years and is well known for character and ability. We bespeak fair consideration of his claims.
Standard notice indicates payment accepted by cash or credit at Sc Yard. No further details available in the readable text.
Dr. P. H. Chilton and C. P. St Clair join a growing cadre of motorists hereafter riding behind gasoline wagons. Dr. Chilton has purchased an Auburn car and Mr. St Clair a Mitchell, which is expected to arrive any day.
Seed barley and oats free from Johnson grass offered by The Burks Simmons Co for sale.
The plans and specifications for De Leon City Hall have been received and bids are being advertised for the erection. Work on the two story building is expected to begin by March 1 and the structure will measure 50 by 75 feet.
Johnson grass free seed available for spring sowing. Burks Simmons Co offers barley and oats seed supplies.
The city undertakes essential street dragging on the square and surrounding approaches after heavy rain. Mrs. Clair Bettis, formerly Miss Hallie Wilkes of Blanket, joined her father A. W. Wilkes and family in town for a week of visits.
Miss Mamie Rambo has returned from an extended visit in Brownwood. Seed barley and oats are free at The Burks Simmons Co.
Auction style brief notes two cars on the track with a sales push from Commercial Grain & Commissioner Co urging early buyers before stock or sales pass.
The Meidersinger Quartette performed at the High School auditorium Tuesday night drawing a fair crowd despite bad weather. The audience praised the program and thanked Superintendent Holloway and the organizers, hoping for a larger and extended course next year.
Tom Cunningham, the Erath District court stenographer, resumed duties after returning Sunday night from a visit to home folks in this city as the court adjourned for the week.
An ad extols the blessing of perfect eyesight and urges early eye care. It promotes thorough examinations and guaranteed satisfaction from a graduate of Southwestern Optical College, claiming only one graduate optician in Comanche.
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