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Saudi money reshapes golf and global sports power
The Saudi wealth fund drives a shift in pro sport as PGA Tour and LIV negotiate amid mega contracts. Rahm joins LIV for up to 500 million, Ronaldo and Messi ties, Newcastle ownership, and plans for Formula One and cricket deals signal expanding influence through 2034 and beyond.
MENTIONED IN THIS ARTICLE
Saudi Arabia
PGA Tour
LIV Golf
Tour
LSV
Jon Rahm
Dan Durbin
Institute of Sports, Media and Society
USC
Public Investment Fund
PIF
Ereign Wealth Fund
LIV
Phil Mickelson
Jamal Khashoggi
Cristiano Ronaldo
Lionel Messi
Messi
PIF Wealth Fund
Newcastle
Liberty Media Corporation
Liberty
ATP
Jeddah
Billie Jean King
Durbin
Saudi Investment Fund
Rahm
U.S
Europe
Rory McIlroy
Sky Sports
Saudi Kingdom