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CBC sees uptick in Olympics viewership in Paris 2024
CBC reports a rise in early Paris 2024 Olympics viewership with 70 percent higher daily streaming than Tokyo 2020 and 75 percent higher than Beijing 2022, driven by social media activity, time zone advantages, and strong Canadian athletes. Linear TV viewership remains steady with about 21 million viewers on CBC networks. experts note the Paris spectacle and relaxed social media rules aid engagement.
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Toronto
CBC
Paris
Tokyo
Beijing
Radio-Canada
Penny Oleksiak
Ellie Black
Wilson
Michael Naraine
Asia
Australia
TikTok
Macintosh
Sportsnet
TSN
RDS
CBC Gem
Naclar
Laurel Walzak
Toronto Metropolitan University
Instagram
Walzak
Naraine
Snoop Dogg
NBC
U.S
Stephen Nedoroscik
Clark Kent
Brock University
St. Catharines
Ont
IOC