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Newspaper
Choteau Acantha
Location
Choteau, Montana, United States of America
Date
Oct 29, 1913
Page
6
Advice for retailers on truthful concise advertising. Focus on natural writing, solid claims, and strong headlines. Emphasizes personal trust in small towns, avoiding exaggeration and humorous or overly ornate layouts. End with a concise, compelling headline showcasing the strongest feature.
The piece argues ads should avoid noise and sensational headlines and focus on clear facts and strong propositions. It stresses that headlines lead with the offer and brand name, while truthful, concise writing outperforms showy gimmicks in attracting buyers. The example discusses proper ad structure and the dangers of bland sameness.
An old advertising maxim asserts that both the advertiser and the reader benefit from promotions. The saying highlights mutual gain from commercial messaging in markets.
The piece notes that clearance sales of dry goods clothing and essentials are common in late summer. Merchants use advertising columns as trade reports of conditions driving steep sacrifices to move stock before a year ends. Public attention follows merchants’ stock actions as tariff news mixes with store updates.
A compact digest lists multiple state efforts to curb false and misleading ad statements. California and Colorado introduce bills targeting misrepresentation. Iowa Minnesota and Michigan push house or committee actions. Massachusetts rewards fines. Ohio and Pennsylvania advance or refer bills. Washington bills pass both houses awaiting governor signature. Missouri promotes the Honest Advertising Bill.
A traveler complains there is no ham in his ham sandwich at a railway station. The station attendant says he has passed over the ham and the traveler continues eating, insisting no ham remains. The humor hinges on a miscommunication about the sandwich’s contents.
Notice from the U S Land Office Great Falls Montana dated September 18 1913 announces public sale of isolated nondeal land under the 1912 act. Joseph Smith seeks tract NW of Sec 5 T25N R W MTM M with minimum price 2 50 per acre. Adverse claimants must file objections by sale day November 19 1913. signatures R N Sutherland Register THOS Corbally Receiver First pub October 15 1913. Also notices for James Trainor Conrad and John Wiseman Dutton with final proof dates November 1913 and witnesses named.
Robert Fairburn of Chateau Montana filed notice of intention to make final five year proof to establish his homestead claim for E4 4 NEY and others in Section 30 Township 25 North Range 6 West Montana Meridian before U S Commissioner A C Warner at Chateau on November 20 1913 James Peebles Jr and Charles Krofft of Strabane Kenneth McKenzie and Joan Ward of Chateau appear as witnesses First pub October 15 1913.
Jasper T. Murray of Chateau Montana files notice of intention to make Final Proof to establish a desert land claim for SW NE Qtr and NW 5 percent NW4 NW SW4 Section 2 Township 22 N Ranger W Montana Meridian. Proof set before A C Warner U S Commissioner Chateau November 5 1913. First Pub Oct 1 1913. 2 5
Guardian Edward J. Hirshberg will sell at public auction cash on November 5 1913 at 10 AM at the home ranch Sec 31 Tp 26 N R 3 W M M in Teton County Montana all estate of Pierre Eyraud adjudged incompetent. Sale includes listed land parcels in Teton Cascade counties and extensive personal property with ten percent to auctioneer day of sale and balance after court confirmation. Auctioneer T H Pridham attorney for guardian Chateau Montana. First published October 1 1913.
Department of the Interior announces that Andrew T. Wiseman of Chateau Montana files notice of intention to make final three year proof to establish his land claim in Northwest Quarter Section 11 Township 23 North Range 3 West. Public meeting before U S Commissioner A C Warner at Chateau Montana on November 7 1913 with witnesses Charles Strand Charles Wiseman and others. First published October 1 1913.
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