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Newspaper
Choteau Acantha
Location
Choteau, Montana, United States of America
Date
Mar 02, 1911
Page
6
A Battle Creek company defends its Postum foods against libel suits and weekly criticism. An NY attorney questioned plant cleanliness, but 25 workers testified products use labeled grains and pure water. The piece pledges to analyze the Weekly’s advertising critiques and present facts.
A December 30 1910 statement from Break Creek Michigan signs certifies Postum Cereal Co Ltd never printed a testimonial without a genuine letter. The list names officers and staff with years with the company and asserts over 50 000 authentic testimonials received.
The disputed pamphlet details Distortion No 1 through 12, defending Grape Nuts and Postum against accusations of false cure claims, misrepresented testimonials, ad manipulation, and scientific misstatements. It defends testimonials as genuine, explains packaging changes, and cites court testimony and physician endorsements.
The company defends itself before the public claiming truth in facts, asserts libel lawsuits of 500000 dollars, and promotes Postum Grape Nuts and Post Toasties as pure, honest products. It expresses faith in American tribunals and notes ongoing suits against the weekly.
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