TV Fall Promos Push NBC ABC CBS Ahead of Premiere Week
TV executives roll out network promos for NBC ABC and CBS as fall premiere week nears. Campaigns emphasize slogans and upcoming shows despite a writers strike that delayed production and delayed promotional efforts. CBS touts a two phase push highlighting Nielsen success and upcoming season glimpses.
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New York
NBC
Network
ABC
CBS
Louis Dorfsman
Neilsen
Dorfsman
No. 1
Dairy Foods Liven A Meal Say 4-Hers
Dairy foods energize summer meals says 4-H dairy foods participants sponsored by Carnation Company. The program teaches nutrition and budget friendly dishes like ice cream floats macaroni and cheese and lemon custard pie while awarding medals scholarships and travel to Chicago for county and national winners.
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Carnation Company
Pam Stewart
Florence
Miss
Stewart
Chicago
Service Committee
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