Theme Advertising theory shocks marketing doctrine
Toledo advertising expert Martin V Kelley promotes a new concept in Theme Advertising arguing ads are not read but absorbed as a running central idea. He cites memory tests and repetition as essential to link campaigns, with simple, memorable themes guiding all variations. He compares ads to simple, powerful art and stresses clear, single messages.
MENTIONED IN THIS ARTICLE
Martin V. Kelley
Toledo
America
Unis
Whch
United States
Ike
Kelley
Rise of the English Labor Party reshapes Parliament
The piece argues the English Labor Party is becoming the parliamentary opposition, reshaping the party system beyond a simple capitalist socialist divide. It notes Lloyd George's leadership, the potential decline of Liberals, and concerns over unemployment and the party's ability to govern without coalition partners.
MENTIONED IN THIS ARTICLE
Lloyd George
Labor Party
Rewan
Lberal
Asquith Wherals
Iabor
Ecdes
Lord Currxon
England
Labor
Shaw
Chioma
Kendrick Helps Settle Shoshone grazing leases dispute
The interior department accepted a settlement by H F Long and F A Thackery sent to Wyoming at Senator Kendrick’s urging to allocate grazing rights on the Shoshone reservation. The plan recognizes bona fide settlers alongside Indian claims, a first for the office, shifting from Indian-only leases to include smaller settlers and future growth in herd development. The announcement notes Kendrick’s push to protect settler interests while acknowledging larger herds must yield to of the growth of smaller herds. Belgium’s prewar population density is also noted, with Belgium at 688 and the Netherlands at 407 per square mile.
MENTIONED IN THIS ARTICLE
Messrs
H. F. Long
F. A. Thackery
Wyoming
Kendrick
Lane
Department of the Interior
Indian Office
Department
Cowmientoner Belle
von Winetos Hissake
Bere Peg
Pebenulho
Ports chosen for U S troop repatriation after war
The War Department plans to return American troops via Boston New York Newport News Va and Charleston D C to ease transport and avoid crowding. A best case finish places the last division home by October 1919 with eight to ten months for the full redeployment. German ships may be used to move men and supplies in the demobilization period including liners like Imperator and Leviathan capable of carrying about 10 000 troops per trip.
MENTIONED IN THIS ARTICLE
Associated
Washington, D. C
Boston
New York
Newport Newa
Charleston
D. C
War Department
United States
Department
Europe
Shipping Board
Germany
City News in Brief from Capital Coal Company Ads
Local notices show businesses advertising auto services and tire vulcanizing with quick messenger calls. The piece also mentions residents visiting Cheyenne hotels, influenza effects on city workers, and plans for skating at Minnehaha Park amid health restrictions.
First American Troops Returning From England May Not Be Welcomed At Hoboken
Relatives and friends of the first American troops returning from England will not be allowed to meet the transports at Hoboken. Officials cite congestion and the need for a health examination to ensure no illness was contracted aboard the voyage.
MENTIONED IN THIS ARTICLE
New York
England
Hoboken
Fickert to Seek Indictment in Frisco Scandals
San Francisco district attorney Charles M. Fickert announced plans to seek grand jury indictments of J. B. Densmore and his aides over a report alleging an attempted frame up in the Rena Mooney case and other local matters. The case centers on alleged disclosure of private telephone and telegraph communications. The grand jury also asked Gov. Stephens to compel Densmore to testify and to obtain a certified copy of the report.
MENTIONED IN THIS ARTICLE
San Francisco
Charlies M. Fickert
J. B. Densmore
Ardea
Densmore
Rena Mooney
Grand Jury
W. D. Stephens
Denemore
Labor
Wilson
Dennsmore
Funeral services for Mrs. C. R. Bricker held privately
The funeral for Mrs. C. R. Bricker will be held at her Tate residence with services private. The address listed is 2718 Warren Avenue and the time indicated is an afternoon hour.
Fragmented Ragged Text Notes Piquant Phrases
Ragged newspaper snippet hints at miscellaneous items and stray phrases. It mentions salt, clothing, rash care, and a phone prompt with unclear numbers. No clear event, person, or organization is identifiable.
Vienna after armistice a city of hunger and thrift
An Associated Press report from Berne recounts postwar Vienna where meals cost four dollars or more and clothing fetched high prices. A diplomat who stayed behind describes empty shelves, crowds at race tracks, and rescues of personal items sold for far above their original cost as Austria faced a harsh winter and food shortages.
MENTIONED IN THIS ARTICLE
Associated Press
Berne
Vienna
Austria
Switzerland
Ips
Cruys
New Cabinet 13 Hailed as Beginning of a Popula Government
TOKIO Nov 29 The new cabinet headed by Takashi Hara is hailed as the advent of popular government. The premier, a commoner, has formed a team from the majority party, with bureaucrats only as war and navy ministers. Marquis Okuma praised the move, calling for public support and refreshed leadership. The cabinet also ends guards at ministers and opens ministerial offices to the people. Hara is described as quiet, direct, with large eyes and white hair.
MENTIONED IN THIS ARTICLE
Associated Press
Tokio
Takashi Hara
Japan
House of Representatives
Hara
Marquis Okuma
U S May Offer to Mediate in Peru Chile Dispute
U S officials say Washington has not yet been officially approached on the Tacna and Africa dispute between Peru and Chile. Reports suggest circumstances could prompt U S mediation if invited by both governments, though action would normally require both sides' request.
MENTIONED IN THIS ARTICLE
Associated Press
Washington, PD
Peru
Chile
Tacna
Africa
State Department
United States
Also Mentioned on This Page
Cheyenne
Emma Oe Randolph Leigh
Moi
Clare
New South Wales
Hir
Voo Bures
Roosevelt
Rise
Belgium
Bolland
Cage
City News
Apital
Cabi & Holliday
Vy A
Holts, Huckfeldt & Finkbiner
Plains Auto Company
Dumphey Auto Express
Servie
Plains Auto Co
Olatt
Goshen Hole
A. B. Bartlett
Central
Theodore L. Shellgren
Lingle, Wyo
City
A. Murray
Rawlins
Plains Hotel
Hillsdale
Lois Welty
Lieberman
Chicago, Ill
H. B. Babb
Denver, Colo
the Plains
C. W. Hammock
Chappell, Neb
Ray Wise
Denver
Minnehahe Park
Misa Eunice C. Hastie
the Leader
Salvation Army
Mra. Pitt
Goa
Figkert
Frisco
Fickert
U.S
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