Advertising War With a Weekly Explored
The article defends a company against a weekly newspaper's criticisms of its food products and advertising. It describes past disputes, libel exchanges, and a New York attorney's probe of factory practices, asserting all ingredients and cleanliness meet printed specifications and challenging the weekly to justify its claims.
MENTIONED IN THIS ARTICLE
Weekly
Post
Posts
Postum Cereal Company responds to testimonials and claims
In a Dec 1910 Battle Creek statement the Postum Cereal Co Ltd denounces claims of dishonest testimonials and summarizes its rebuttals. Executives and staff outline testimony origins, bar misleading edits, defend nutrition claims for Postum and Grape-Nuts, and defend advertising practices.
MENTIONED IN THIS ARTICLE
Postam Cereal Co., Ltd
Buller
C. W. Post
Cohener
Postum Company
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