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Newspaper
Chetwynd The Echo
Location
Chetwynd, British Columbia, Canada
Date
Sep 11, 2001
Page
16
The speaker contrasts small owner operator shops with large box retailers. Small stores offered limited selection but higher per customer importance, while big boxes provide vast assortments at low prices but dilute individual consumer influence amid thousands of customers. The message frames the buyer as a small part of a vast marketing machine.
A collage of humorous essays on consumer culture and relationships. It contrasts bargain buys against trusted guidance from small business owners, warns against impulse gifting, and covers strength in daily acts, long marriages, and the humor of Red Green.
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