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Newspaper
Charleston Gazette
Location
Charleston, West Virginia, United States of America
Date
May 31, 1925
Page
27
The industry debate over paraffin base versus asphalt base lubricants continues among mechanics and oil sellers. Tests show viscosity, not flash point, governs cold starts, with Havoline paraffin base oils performing well in measured trials and Wasser motor check tests.
Motorists face final chance to get the law on their fare during the last week of the Wasson Clinic on Court Street. The Indian Refining company led Motor Checks nationwide to educate motorists on engine health. Tests continue through January 6 with same quality diagnostics before the program ends.
Oakland Motor Car company and General Motors figures discuss a five year forward plan stressing intensive organization, durable dealer networks, and enduring production standards. Leaders emphasize new methods for production and merchandising to sustain growth beyond the near term.
Thomas Meighan returns to his hometown after a failed New York venture and is mistaken for the president of a New York oil firm. The plot follows his brief hero status, exposure, and a scheme to outwit swindling tracks, with Larry Wheat and Charles Dan Clarks among the supporting stars.
The piece explores a shift to one profit automobile manufacturing where a single company builds all components. It contrasts assembled cars with the complete car approach, citing Studebaker as an example that avoids multiple profits and preserves design individuality. The discussion notes buyers seek value and durability amid many declined makes.
Buffalo plant reports April dollar volume jump of 96 percent from 1924 with March passenger car shipments up 51 percent. Strong sales of mid priced models and gains in higher priced autos trucks and buses accompany a reduced bank loan and cash holdings over 2.8 million dollars. A separate note records a vanished cargo of cotton from a shipment to Liverpool.
The speaker extols Hudson and Essex, claiming they share the benefits of the Super Six patents and superior six cylinder production. He argues Essex matches Hudson in quality, performance and reliability, calling it the world’s greatest value for money. A second item notes Edmonton city council banning massing at municipal dances.
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