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Newspaper
Charleston Gazette
Location
Charleston, West Virginia, United States of America
Date
Jun 27, 1933
Page
10
A narrative on morning advertising strategy explains the advantage of syncing ads with breakfast hours. It argues readers are more product minded and receptive in the morning, with newspaper ads catching the "buy-so-logical" moment as people plan shopping and calls. The piece frames the newspaper as the ideal time and place for home product promotion.
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