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Newspaper
Charleston Gazette
Location
Charleston, West Virginia, United States of America
Date
Jun 22, 1933
Page
9
A National Petroleum News editorial decries wild industry promises and misleading advertising. The American Oil Company argues motorists prefer honest labeling and gradual improvement, asserting American Gas Orange regular gasoline offers value at a fair price.
A reader observes the booming marketing of regular gasoline claims by five major oil brands. Advertisers tout “the most powerful gasoline ever offered at regular prices” and “highest anti knock quality,” while copywriters race to outdo each other with terms like superior and premium. The piece notes the trend toward showing testimonials and refining secrets, suggesting a carnival of advertising as public perception shifts.
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