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This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
Charleston Gazette
Location
Charleston, West Virginia, United States of America
Date
Jun 21, 1954
Page
8
An article promotes Lanolin Plus Liquid as a remedy for crow's feet. It argues skin dryness causes the lines and claims the product, containing lanolin plus cholesterols and esters, penetrates to restore lubricants, softening aging signs. It notes a price of $1.00 plus tax at cosmetic counters.
Simple steps promise a refreshed look by morning. Apply a hot washcloth to the face to open pores, then warm Lanolin Plus Liquid and massage into the skin around the eyes until tingling. Wipe away and enjoy smoother skin.
An advertisement touts Lanolin Plus Liquid Make-Up as a miracle product that can make users appear to have grown a new flawless skin, reduce lines, and brighten the face. It markets the liquid with overnight results, emphasizes lanolin content, and promotes a home facial kit and hand lotion as companion products priced at $1 plus tax.
A new Lanolin Plus Liquid Cleanser is described as softly cleansing without drying the skin. It blends lanolin with esters and cholesterols, offering lubrication and moisture retention while resembling natural skin oils. Sold at cosmetic counters for one dollar plus tax.
A glossy promotional copy touts Lanolin Plus products including Body Lotion and Cleansing Cream. It claims silkier skin after use, easier girdle fitting, hair shine, and universal grooming benefits with 12 ounce lotion priced at $1.50 and other items at $1 plus tax.
Lanolin Plus Shampoo counters as a tax free cosmetic product promising a brilliant cleanse and a beauty treatment. It fills hair with dancing highlights and adds life to curls while making hair more manageable and silky to the touch.
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