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Charleston Gazette Newspaper Archives Jul 23 1938, Page 5

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Charleston Gazette (Newspaper) - July 23, 1938, Charleston, West Virginia The Charleston Gazette saturday july 23, 1938. The Bow and the mule. Once upon a time the people of a Village were greatly worried because a mule belonging to one of the Villag ers had strayed away and could not be found. The mayor and the Constable and the Rich Man and All of the Village leaders searched in vain for the animal. Finally after All the great ones had failed a Young boy stated that he would have a look for the missing Donkey. In a Short time to the Surprise of everyone the boy was seen approaching the Village leading the mule. There was great rejoicing. Tell us my. How you happened to find the mule when All others had i just stopped for a minute and thought where i would go if i was a mule and went there and there he replied the boy. A Charleston advertisers who Are puzzled about How to keep sales volume up can draw a valuable moral from the Story of the boy and the mule. Charleston s buying Power is not the City my tremendous it comes from the surrounding retail trading area. Alert advertisers can Well take a tip from the boy whose common sense led him to the mule to build sales volume go where there is More Busi Ness to tie your sales messages in the medium which alone absolutely blankets both Charleston and the retail trading area that medium is the Charleston Gazette whose the City and in adm area is not even closely approached by any other newspaper. Those advertisers who give More than a passing thought As to where they run their advertising naturally get bigger returns Dollar

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