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Newspaper
Chariton Patriot
Location
Chariton, Iowa, United States of America
Date
Dec 19, 1907
Page
7
A historical piece argues that local advertising, when targeted and specific, drives home sales more effectively than broad general publicity. It highlights a case in a 700-person town where a merchant used frequent, concrete promos on sugar, calico, and new dress goods to build 75 percent cash business, beating mail order catalogs and growing the local economy.
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