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Detroit Tree Service Founder Builds Business From Adversity
Eric Morton, 25, starts E&J Tree Service after losing a job in a recession. He insures workers, carries 300000 liability coverage, and bid on a 125 year old elm at under 1500 dollars to gain reputation. The business relies on family funding and future bank or government loans to expand. He vaults into urban residential work and land clearing while juggling profitability and risk.
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