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Teens Shape Markets And Home Life In 1960s Era Study
A Pennsylvania State College analysis shows 13.2 million teens spend about 7 billion annually in pocket money. Teenage girls buy hundreds of millions of coats dresses blouses and skirts yearly and act as home managers with 63 percent in the labor force. They spend heavily on apparel cosmetics and toiletries and bathe about ten times weekly, illustrating their strong sway on product markets and family routines.
MENTIONED IN THIS ARTICLE
Pennsylvania State College
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