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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Sep 29, 1986
Page
22
Faith Popcorn, 40 year old chairwoman and founder of BrainReserve, tracks multiple trends to help clients develop products and reposition brands. She notes trends reflect consumer desire for control and that discerning long term patterns is challenging, with some claims proving myths.
The interview profile outlines how Popcorn runs BrainReserve with 2000 consumer interviews yearly, reads 300 publications monthly, and pursues a broad trend focus from practical to indulgent. She claims a 95 percent prediction accuracy and aims to influence American business while balancing a demanding, cerebral career with personal workouts and a move to a smaller Long Island weekend home.
SHARON, Pa. AP The Rogers shoe megastore banners itself as the world’s largest with 150000 pairs from 300 makers. It moved to a 36000 square foot site and kicked off a celebration offering 100 free pairs and 20 percent off all merchandise as it aims for over 8 million in yearly sales aided by a 130 employee staff.
Reports on August merchandise trade real earnings and new home sales are due Tuesday. Weekly money supply data and unemployment figures follow midweek to Friday. The Cedar Rapids SCORE meets Wednesday at 10 a.m. at the Chamber. speaker Robert M L Johnson discusses keeping the airport self supporting.
National money rates Friday report from Telerate Systems Inc shows the Telerate index at 5.665 percent, prime at 7.50, discount at 5.50, broker call loan 6.75 to 7.00, and Fed funds trading between 5.8125 and 5.875 with last at 5.875.
National Association of Working Women 9 to 5 warns increased part-time and temporary hiring creates instability and harms full-time workers. Karen Nussbaum cites lower pay fewer benefits and blocked advancement as the trend expands since 1968.
GM will stop building the Chevrolet Chevette next year and move Caprice output from Detroit to the Lakewood Georgia Chevette plant. About 65,000 Chevettes were slated for 1987. GM also lowered Chevette price to 4,995 for the 1987 SC two door.
Lee Coppock, water utility director, led Cedar Rapids efforts to bring the Iowa Section of the American Water Works Association conference to the city next month. The City of Five Seasons commends his civic work with thanks.
Picture Cedar Rapids as an ideal setting for your organization’s gathering. The city offers help with every detail from hotel rooms and meeting sites to hospitality and entertainment to ensure smooth, successful events.
Call today Cedar Rapids Area Convention and Visitors Bureau at 424 First Avenue NE Cedar Rapids Iowa 52401 for more information or to request assistance.
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