Studio chiefs admit marketing errors for R rated films
Hollywood executives testified before the Senate Commerce Committee that studios pursued child targeted ads for violent films and pledged to follow 12 guidelines. They affirmed steps to avoid marketing R rated movies to kids and to include rating reasons in ads and packaging.
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Sam Brownback
R-Kan
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Jack Valenti
Stacy Snider
Universal Pictures
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Robert Iger
New therapy slows colorectal cancer progression
Researchers led by Dr. Leonard Saltz at Memorial Sloan Kettering Cancer Center found that adding irinotecan to standard drugs fluorouracil and leucovorin modestly extends survival in end stage colorectal cancer from about 13 to 15 months. Tumor shrinkage rose from 28 percent to 50 percent with the three-drug combo.
MENTIONED IN THIS ARTICLE
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Leonard Saltz
Memorial Sloan-Kettering Cancer Center
New York
Food and
Drug Administration
Saltz
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