White Cross Plan touted as flexible protection option
An advertising piece for Bankers Life & Casualty Company extols the White Cross Plan as modern hospitalization insurance with units of protection. It highlights NC 701 as the “wonder policy of 1955,” P16 for up to 200 monthly for total disability, and P86 for up to 5000. It emphasizes guaranteed renewability, cash refunds, deductibles, and co-insurance to keep rates low. The pitch invites readers to consult a local White Cross Man and mail in a coupon for personalized information.