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Auto price wars across US trim growth in a soft demand era
Automakers battle deflation in the United States as incentives surge and sticker prices drop. GM rebates reach 500 to 5000 dollars on 98 and 99 models as Ford cuts Taurus and Sable prices. Analysts note overcapacity and fierce competition driving widespread price cutting and lower financing rates.
MENTIONED IN THIS ARTICLE
Detroit
U.S
Lincoln Merrihew
J.D. Power and Associates
Bill Wilson
Comerica Bank
OPEC
Chrysler Corp
Robert J. Eaton
CNW
General Motors Corp
Eaton
Jack Smith
Ford Motor Co
Ford
Merrihew
Art Spinella