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Mini Cooper upgrades spark interest in postwar revival market
Eric Savage of Helix Minisports expands in Philadelphia as aftermarket parts for the Mini trend upward. The 35 year old ex musician and brewmaster sees strong consumer demand, with U.S. after market sales hitting 26 billion in 2001. Savage shows off a carbon intake, high flow exhaust and high energy spark plugs. He competes with Minimotors of Santa Rosa, Calif., and aims to keep development in house while distributing other makers’ parts. The new Mini debuted in the United States in late March and BMW targets about 20,000 sales this year. He notes a growing pool of enthusiasts ready to upgrade performance.
MENTIONED IN THIS ARTICLE
Michael Rubinkam
Associated Press
Philadelphia
Eric Savage
Savage
Helix Minisports
BMW
Volkswagen
Chrysler
Fishtown
U.S
Specialty Equipment Market Association
Rosemary Kitchin
Minimotors
Santa Rosa
Calif
Harvey Mendelson
Oxford
England
Paris
United States
America
Jason Livingood
Helix
Chris Kellett