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Military branding and licensing boom reshapes Army market
The Defense Department increasingly licenses service logos and slogans to private firms, fueling sales of Army branded goods and generating royalties for morale programs. In 2007 private retailers sold about 5 million in Army items. this year projected at 50 million with over 1.2 million in fees. Corporations set terms to ensure reputable products and no adult content or child labor.
MENTIONED IN THIS ARTICLE
Army
Under Armour
New Balance
Gillette
All Volunteer Force
Congress
The
Corps
Eagle
Globe and Anchor
Nike
Air Force
U.S. Navy
Defense Department