Nordstrom Rebuilds After Failed Reinvent Yourself Campaign
Nordstrom names Bruce Nordstrom as chairman and Blake Nordstrom as president to steer a turnaround after a $40 million ad flop and sales slippage. Shares downgraded as new leadership tours stores and analyzes product mix to please traditional and new customers. The Cedar Rapids center and Dubuque distribution hub support online and catalog orders.
MENTIONED IN THIS ARTICLE
Seattle
Nordstrom Inc
Nordstrom
Bruce Nordstrom
Blake
John Whitacre
Black
Blake Nordstrom
New Directions
18Th St
Cedar Rapids
Dubuque
Novell to cut 900 jobs in cost restructuring
Novell Inc. plans to cut 900 positions about 16 percent of its workforce to trim operating expenses by roughly 25 million dollars per quarter starting in the first fiscal quarter of 2001. The move comes as third quarter earnings fell 83 percent to 8.6 million on 270 million in revenue amid weak sales and market share loss in networking software.
MENTIONED IN THIS ARTICLE
Salt Lake City
Novell Inc
Novell
Microsoft
The Gap outlines turnaround plan at Goldman Sachs conferenc
The Gap Inc plans a turnaround focusing on branding and pricing after a 14 percent drop in same store sales in August. Millard Drexler, chairman and CEO, spoke at the Goldman Sachs Retailing Conference in New York about restoring discipline and revitalizing Old Navy as a family store after underinvesting in classic apparel.
MENTIONED IN THIS ARTICLE
New York
Gap Inc
Goldman Sachs
The
Gap
Millard Drexler
San Secaitie
Kraft drops Jell-O account from Young & Rubicam after 74 years
Kraft Foods moved Jell-O advertising to Foote, Cone & Belding in New York after 74 years with Y&R citing a shift to a new strategic direction. Y&R had handled about 35 to 40 million of the roughly 67.6 million annual U S ad spend on Jell-O, which earns over 100 million in annual sales.
MENTIONED IN THIS ARTICLE
New York
Young & Rubicam
Kraft Foods
Y&r
Northfield
Dave Johnson
Foote Cone
Kraft
Bill Cosby
Kathy Knuth
Jell-O
Cosby
WPP Group PLC
Also Mentioned on This Page
Brooke White
Wall Street
Bear Stearns
Credit Suisse First Boston
Morgan Stanley Dean Witter
Jennifer Black
Portland
George Singleton
Clothin
Drexler
Old Navy
Midwest Janitorial Service, Inc
Center Point Rd
Hiawatha
Kim Hotchkiss
Escai Certified
Eesti
Nona Io
Kraft Fires Jell-O Advertising
Greater Cedar Rapids Area Home Builders Association
Variety Club of
Eastern
Iowa
Home Builders Association
St. Andrews Ct
Array Building Products
Blairs Ferry
Third Ave
Iowa City
Parade of Homes
2000 Guide
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