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Harley targets younger riders to expand its market
Harley-Davidson aims at a diverse, younger crowd as buyers 18 to 34 grow share of U S sales. Marine veteran Nolan Crawley from Milwaukee bought a 2007 Sportster after service, with other youths like Justin Mulry and Cody Apps leading the push for lighter, darker, stripped-down bikes. Industry analysts remain cautious about sustained gains as ages creep upward.
MENTIONED IN THIS ARTICLE
Crawley
Harley- Davidson
Harley
U.S
R.L. Polk & Co
Polk
Harley-Davidson
UFC
Mike Lowney
Harley Davidson
Justin Mulry
Lowney
Harley’s
Cody Apps
Greendale. Wis
Apps
Shane Mecum
Northern Illinois
Mecum
Michael Griffin
Griffin
Lee
Alison Griffin
Milwaukee
Josh Swan
Swan
Harley-Davidson Museum
Whalen
Pew
AutoTrader.com